Medical Local Marketing

Get New Local Patients

Healthcare remains a primarily local industry with the mass majority of patients in India searching for healthcare practitioners in close proximity to where they live. To cut down on travel expenses and have easy access to quality care, patients first seek local practices.

Knowing the power of harnessing local patients, we seek to implement online advertising strategies that place an emphasis on local SEO and enhance your brand recognizability within the markets nearest you.

Properly targeted local medical marketing and SEO provide patients easy access to your website through routine online searches and ensure you acquire new local patients by allowing them to readily engage with your brand.

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WHY LOCAL MARKETING IS SO IMPORTANT FOR YOU

Effective local marketing strategies encourage a higher rate of lead generation, providing a higher probability of converting those leads into long-term patients.

By developing a medical marketing strategy that focuses on creating a localized online presence with locally relevant information and content, you are likely to attract more potential patients than if you cast too wide of a net.

1. Patients Search Local Centers First
For economic feasibility and ease of access, prospective patients are looking first to their local surroundings for nearby high-quality healthcare. Create solid online visibility to bring on new local patients.

2. Patients Find Information Online
Think SoLoMo: Social, Local, Mobile. This provides a new way of framing your understanding of how prospective patients are searching for you online.

3. Patients Trust Online Reviews
Use of online reviews for physician comparison is on the rise and studies show that patients overwhelmingly trust and value these opinions.

4. Effective Target & Time-Based Marketing
Minimize wasted resources, provide engaging content and optimize positive responses through effective, focused marketing efforts.

5. Develop an Online Presence
Content is key. Create relevant and factually informative content for prospective patients and deliver a consistent online message through multiple channels.

6. Mobile Influences Decision Making
With the rise of widespread mobile phone use, it’s vital to optimize your message and website for the on-the-go decision maker

LOCAL MARKETING METHODOLOGY

List Your Business on Directories: We take the confusing guesswork and tedious nature of listing your practice on local business directories off your hands and strive to get your practice in a top position for maximum exposure.

Create Google Map Presence: Don’t underestimate Google maps as a valuable promotional opportunity. Provide prospective patients with an easy understanding of what you do while letting them know where to find you.

Optimize Business Information: We make sure you appear in local search results when patients seek the specific healthcare services you provide. Increased visibility and exposure ensure more prospective patients convert.

Fixing Inconsistent Data: It’s important that potential patients find the most up-to-date location, contact and medical services information you have available, and that it’s consistent across the various local directories and social platforms.

Publish Positive Reviews: Patients say that healthcare practitioner ratings and comments from other patients help to influence their decisions. Make the best case for your services by emphasizing the importance of favorable online reviews.

Optimize Website for Local Terms: By implementing an SEO strategy that focuses on inclusion in local directories and optimizes your website content for relevant local terms, we make sure prospective local patients easily find your services.

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What Our Clients Say

Thanks you for building such great website and taking care of all my marketing needs. We are happy to see our presence over the internet. We now serve more patients than ever before.

Dr. Ravi Srivastava Aashirvad Hospital, Lucknow

We were looking for marketing professional who could deliver results from our nearby location. We severed patients who did not know our clinic was present in their city. Thanks for making us a brand.

Dr Shishir Roy Vinayka Ayurveda Clinic